Just Fashion Opinion

Maximalist fashion has a bold aesthetic with an eclectic style that incorporates bright colours and bold prints with statement garments and fun jewellery. The maximalist style will appeal to anyone who enjoys wearing bold and playful clothing in unique ways.

In the 1960s, you’d have to have gone to London’s Carnaby Street, with its trendy youth, to put your finger on the pulse of current fashion. These days, you can just open TikTok and search the hashtags #maximalistfashion and #dopaminedressing (which refers to colourful and happy clothes) for content that has accrued more than 221 million views. At its core, this style is all about upping your colour, pattern and accessory game, and it’s promoted by maximalistas like Quebec-based @emiliafart (Emilia Fart is her persona name) and Ontarian @saracampz(Sara Camposarcone).

You might think that the eco side to this trend is contradictory to a style that’s all about excess, but WGSN prefers to call it “conscious hedonism”; it’s largely being embraced by the younger generation, who want to shop responsibly without leaving creativity by the wayside.

Inspiration